What Is ClassPass Really Costing Your Studio?
Enter your numbers to see the real impact on your studio. No email required.
Enter Your Numbers
Explore 30–80% to reflect how many CP visitors behave like true first-timers. We set it to 50% to start.
1% is very safe, 3% is realistic, 5% is great (aligned with industry email-to-purchase benchmarks).
The Impact
ClassPass Revenue
What ClassPass is actually paying your studio right now.
Lost Revenue (vs Direct Drop-Ins)
How much more you could have earned if those ClassPass visits paid your drop-in price.
Visitors You Can't Contact
1200ClassPass doesn't share emails, so you can't follow up with these visitors.
First-Time Leads You Never Get Access To
600Estimated first-timer visitors you cannot contact.
Memberships You Miss
24If you could follow up, estimated who might join (1–5% of first-timer leads).
UNCLAIMED MEMBERSHIP REVENUE
$39,000/yr
$500/mo
Modeled from your inputs and realistic conversion benchmarks.
Annual calculation assumes members compound each month
The numbers don't lie. And you're not the only one experiencing problems.
Studio owners everywhere are dealing with the same challenges.
Here's the proof.
Here's the proof
“As a studio owner I can fully say that the creation of Classpass is the single worst thing to happen to boutique fitness besides COVID.”
“They keep raising rates while paying studios less … our payout is 44%. … So low that if half the class is classpassers the entire business fails.”
“They pull the rug from under you whenever they feel like it. If you’re independent you’re the cannon-fodder for ClassPass…”
“Selling your product at a loss with no chance of having that activity pay for itself before you go out of business is often the worst type of loss-making operation.”
“So many fitness studios are leaving CP because of this. … Studios near us have spoken about memberships dropping by more than 50% and packages being rarely sold.”
"Studios like ours were automatically opted into "FIRST CLASS FREE" systems without permission"
If this is happening everywhere, the question becomes: why?
Let's break down the real problem.
The Problem with Today's Platforms
- 1
You're losing up to 40–80% of class revenue before a client ever meets you.
Most owners never run the math, but when half your class is discounted through a marketplace, your “busy days” can be your least profitable.
- 2
You don't get client info, so you can't convert anyone who loves your studio.
Platforms own the relationship even though you provide the service.
- 3
Their entire model depends on clients bouncing between studios, not staying with yours.
The more loyal your clients become, the more money they lose.
- 4
Your studio is treated the same as large chains with deeper margins.
The economics work for them, not for independents trying to survive.
- 5
When these platforms change policies, you have zero say and the changes always hit studios first.
Fee changes, payout drops, automatic promos. Studios take the impact long before users ever notice.
If today's platforms are built to take from you, what would it look like if one was built to grow with you instead?
What We're Designing Together
Built to Grow With You. Not Off You.
1. Revenue That Stays in Your Studio
We're designing a discounted, personalized membership model built directly on your own pricing: your drop-in and your unlimited.
2. Loyalty That Grows Your Business
Clients who love your studio should not have to use another platform to be able to afford to stay with you.
Classly gives them a flexible path to stay loyal without squeezing your margins.
3. A Platform Aligned With Your Success
No penalties, no promotions you did not approve, no pushing clients elsewhere.
Classly only works if your studio works.
4. Your Clients, Your Data
Full visibility. Full ownership.
You'll know who they are, how often they come, and how to keep them coming back.
Studio owners are already shaping what Classly will become.
Here's what they've asked us to build.
Features We're Exploring
Here are the features studios told us would finally make a platform worth using.
You choose when you get paid.
You have the choice between two modes, Monthly or Bi-Weekly.
Fair Treatment for No-Shows
You decide how to handle no-shows. Your time and space have value, so you control how that's handled.
You Keep Full Client Access
Every client's name, visit history, and contact info. No data walls. They're your members, not mine.
Simple, Predictable Revenue Share
A flat 15% cut from each membership. No setup fees, thresholds, or hidden costs.
Works With Your Current System
Integrates directly with your existing booking platform. No operational change, no disruption.
You Control Class Policies
Cancellation timeframe, waitlists, everything runs by your rules. We adapt to your studio, not the other way around.
Universal Participation Waiver
A single, universal waiver that covers risk, studio rules, Classly's non-operator role, ongoing consent, and basic fitness readiness for every booking.
No Cost to Join
No upfront fees or subscriptions. If we don't bring you clients, you don't pay us. Our only incentive is your growth.
Before we build this, I want to make sure it actually works for real studios. What would you change?
If You've Made It This Far,
I'd Really Value Your Input
This is what we're building, and it needs owners like you involved early.
Thoughtful. Experienced. Studio-first.
A small group of independent studios is already helping shape Classly, and I'm looking for a few more owners who know what's broken, and what needs to exist.
Your input will directly influence how pricing works, how flexible memberships function, how client ownership is handled, and how much revenue stays in your studio.
If you're open to sharing your experience, let's talk for 15 minutes. Your insight would genuinely shape this.
Possible Questions
These are questions I'm getting as I talk to studio owners.